The B2B BRAND180 Podcast with Linda Fanaras
Tune in to the B2B BRAND180 Podcast with Linda Fanaras, CEO/Strategist! Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm, that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy.
A brand expert and marketing strategist, she interviews top industry thought leaders and through this, you will gain the latest insights on how to build a powerhouse brand that sells. Learn how to build a brand strategy that drives new business, uncover the white space in the market to find untapped opportunities, and craft a B2B marketing strategy that drives new leads and sales. Connect with Linda on LinkedIn: https://bit.ly/3EI2Ynh or visit www.mill.agency
The B2B BRAND180 Podcast with Linda Fanaras
Cultivating B2B Sales through Authentic Connections and Storytelling, with Armando Leduc, Leduc Entertainment
In this B2B Brand180 podcast episode hosted by Linda Fanaras, Armando Leduc shares insights on the intersection of storytelling and business growth. Armando discusses his transition from the film industry to founding Leduc Entertainment, emphasizing the power of authentic storytelling in business communication. He offers practical advice on overcoming camera shyness by focusing on the message rather than personal perception. Armando further explores storytelling as a tool for engaging audiences, detailing a narrative structure that enhances content relatability. He also touches on mapping the customer journey and nurturing referral partnerships through personalized engagement.
02:09 Overcoming On-Camera Nervousness
04:21 Mastering Storytelling for Business Success
12:27 The Power of the Customer Journey in Business Growth
16:08 Incorporating the Five Love Languages into Business
18:09 Unlocking the Power of Referral Partners
19:02 The Magic of Personal Touch in Business
19:36 Decoding the Love Languages of Business Relationships
21:01 Revolutionizing Customer Engagement with Personalized Videos
21:40 Mastering the Art of Referral Requests
23:28 Leveraging Partnerships for Mutual Growth
24:26 Expanding Your Network Through Strategic Partnerships
26:44 The Blueprint for Turning Content into Revenue
30:48 Armando's Journey from Tactics to Storytelling
31:37 A Glimpse into Armando's Acting Career
33:27 Closing Thoughts and How to Connect
For more on Armando:
https://www.leducentertainment.com
https://www.linkedin.com/in/armando-leduc-16ba4940/
Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/