The B2B BRAND180 Podcast with Linda Fanaras
Tune in to the B2B BRAND180 Podcast with Linda Fanaras, CEO/Strategist! Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm, that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy.
A brand expert and marketing strategist, she interviews top industry thought leaders and through this, you will gain the latest insights on how to build a powerhouse brand that sells. Learn how to build a brand strategy that drives new business, uncover the white space in the market to find untapped opportunities, and craft a B2B marketing strategy that drives new leads and sales. Connect with Linda on LinkedIn: https://bit.ly/3EI2Ynh or visit www.mill.agency
Episodes
72 episodes
Creating Authentic Customer Connections with Nick Loise from the Sales Performance Team
In this episode of the B2B Brand180 podcast, Linda interviews Nick Loise from the Sales Performance Team. They discuss branding and marketing strategies that businesses can apply for a complete 180-degree shift in their marketing efforts....
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20:56
Creating Authentic B2B Brand Communications with Jimi Gibson, VP at Thrive Agency
In this episode of the B2B Brand180 Podcast, Linda interviews Jimi Gibson, VP of Brand Communications at Thrive Agency. Jimi, who is also a TEDx speaker and Forbes Agency Council member, shares his journey from a professional magician to a mark...
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22:25
Mastering B2B Relationship Selling with Dawn Grooters, Inside & Hybrid Sales Professional
In this episode of the B2B Brand180 Podcast, Linda interviews Dawn Grooters, a business development expert with 20 years of B2B sales experience. Dawn shares her journey from top-performing field rep to inside sales leader, and how she develope...
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18:48
Harnessing the Power of Data in B2B Marketing with Justin Rashidi, Co-Founder of SeedX
In this episode of the B2B Brand180 podcast, Linda interviews Justin Rashidi from SeedX on the importance of data science in understanding and optimizing B2B marketing efforts. The discussion covers key topics such as the significan...
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18:31
Building Effective USPs for B2B Brands with Chris Fox, Founder of Ideas-Led Growth
In this episode of the B2B Brand180 podcast, Linda discusses the development of Unique Selling Propositions (USPs) with Chris Fox, founder of Ideas-Led Growth. Chris explains the process of identifying and refining a USP, starting from understa...
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20:34
Mastering B2B Pricing Strategies with Dan Balcauski, Founder of Product Tranquility
In this episode of B2B Brand180, Linda interviews Dan Balcauski, founder and chief pricing officer at Product Tranquility. They discuss strategies for effective pricing in the B2B SaaS space. Dan shares insights on the importance of understandi...
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27:25
How to Build Integrated B2B Digital Strategies with Andrew Seidman, Co-Founder of Digital Reach
In this episode of the B2B Brand180 podcast, Linda Fanaras interviews Andrew Seidman, co-founder and COO of Digital Reach. Andrew shares insights from over a decade of experience in designing full-funnel go-to-market motions for enterprises and...
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20:33
Boost Your B2B Sales with Direct Mail and Gifting Strategies featuring Kris Rudeegraap of Sendoso
In this episode of B2B Brand180, Linda interviews Kris Rudeegraap, co-founder and CEO of Sendoso, a leading direct mail and gifting platform. Chris discusses his extensive experience in sales and how Sendoso helps businesses streamline ...
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12:40
Transforming B2B Services into Scalable Products with Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris
In this episode of B2B Brand180, Linda interviews Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris. Linda and Eisha discuss strategies for productizing B2B services, including the...
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22:14
Transformative B2B Referral Strategies, with Andrew Brown of Bridgemaker Referral Programs
In this episode of B2B Brand180, Linda interviews Andrew Brown from Bridgemaker Referrals. Linda and Andrew discuss transformative strategies and innovative approaches in B2B branding, focusing on the power of referral sources. Andrew deb...
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23:33
Building a Winning B2B E-Commerce Playbook, with Jason Greenwood, Founder of Greenwood Consulting
In this episode of B2B Brand180, Linda interviews Jason Greenwood of Greenwood Consulting. Jason shares his expertise in helping B2B brands and startups leverage digital and omni-commerce opportunities. He discusses his unique 'Fit for Co...
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22:31
Essential Strategies for B2B Marketing Leaders in a Recession, with Drew Neisser, CEO at CMO Huddles
In this episode of B2B Brand180, Linda interviews Drew Neisser, CEO at CMO Huddles, podcast host, business coach and author. They discuss the challenges CMOs face in a recession including budget cuts, the importance of brand reputation, and the...
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21:15
Jumpstart Your B2B SEO: Expert Insights from Senthilkumar Subramanian
In this episode of B2B Brand180, Linda interviews Senthilkumar Subramanian to discuss his five-step Jumpstart SEO System. Senthil shares his success stories of ranking over a hundred keywords on Google and generating over a million doll...
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18:13
Leveraging AI to Create On-Strategy B2B Content with Chuck Aikens, Founder of Tymoo
In this episode of the B2B Brand180 podcast, Linda interviews Chuck Aikens, Founder of Tymoo and content marketing expert, to discuss effective use of AI in B2B content strategies. Chuck shares insights on the essential found...
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20:13
Optimizing B2B Email Messaging to Drive Growth with Naomi Soman, Storylogick Consulting
In this episode of the B2B Brand180 podcast, Linda speaks with Naomi Soman from Storylogick Consulting about enhancing email marketing strategies to drive growth. Naomi, who has a wealth of experience in hyper-growth startups, shares insights o...
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20:20
Implementing a Repurpose First B2B Video Production Strategy, with Dane Frederiksen, Founder of Digital Accomplice
In this episode of B2B Brand180, Linda interviews Dane Frederiksen, Founder of Digital Accomplice, to discuss how to implement a repurpose-first video production strategy, which he calls the "Video Octopus" method.Dane highlights: ...
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20:16
Mastering Media Interviews and Public Speaking to Amplify Your B2B Brand with Mark Albert, CEO of Media Advisory Experts
In this episode of the B2B Brand180 podcast, Linda interviews Mark Albert, CEO of Media Advisory Experts. Mark shares his extensive experience in broadcast journalism and offers valuable insig...
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28:51
Driving Brand Growth through Influencer Marketing, with Alessandro Bogliari, Founder & CEO of The Influencer Marketing Factory
In this episode of the B2B Brand180 podcast, Linda interviews Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory. Alessandro discusses the value of influencer marketing. Alessandro also addresses common misconceptions o...
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25:05
Maximizing Traditional Sales Strategies for B2B Growth with Neil Rogers, Marketing Professional, Speaker & Author
In this episode of B2B Brand180, Linda interviews Neil Rogers, a sales and marketing professional and owner of Rogers Marketing. Neil shares his journey from working behind a bar to authoring the book 'Bar ...
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20:34
Crafting a B2B Brand that Resonates, with Mark Dingman, Creative Director Millennium Agency
In this episode of the B2B Brand180 podcast, Linda interviews Mark Dingman, Creative Director at Millennium Agency. They discuss the common misconception that a brand is just a logo, highlighting the importance of a deeper discovery proce...
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21:19
Branding Through Community Engagement, with Hannah Moore from Ascendco Health
In this episode of the B2B Brand180 podcast, Linda interviews Hannah Moore from Ascendco Health about enhancing brand presence through community engagement and storytelling. Hannah offers insights into the rebranding process and the strategic i...
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17:18
Elevating Your B2B Brand Using Authority Marketing, with Frank Husmann, CEO and Founder of Maxiality
In this episode of B2B Brand180, Linda interviews Frank Husmann, CEO and Founder of Maxiality. They discuss effective branding and growth strategies in B2B, focusing on authority marketing. Frank shares his experiences as a SaaS founder and B2B...
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33:49
Cultivating B2B Sales through Authentic Connections and Storytelling, with Armando Leduc, Leduc Entertainment
In this B2B Brand180 podcast episode hosted by Linda Fanaras, Armando Leduc shares insights on the intersection of storytelling and business growth. Armando discusses his transition from the film industry to founding Leduc Entertainment, ...
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34:29
Developing Impactful B2B Video Content with Robert Weiss, President Sales & Marketing, MultiVision Digital
In this episode of B2B Brand180, Linda interviews Robert Weiss, President Sales & Marketing, MultiVision Digital, on the critical role of video in B2B branding and growth strategies. This episode covers strategies for beginning with video m...
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22:24
Maximizing B2B Sales with Doug Brown, CEO Sales Strategies
In this episode of B2B Brand180, Linda interviews Doug Brown, CEO of CEO Sales Strategies, discussing topics ranging from the importance of follow-up in sales, to aligning sales and marketing strategies, to understanding buyer psychology. <...
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29:31