The B2B BRAND180 Podcast with Linda Fanaras
Tune in to the B2B BRAND180 Podcast with Linda Fanaras, CEO/Strategist! Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm, that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy.
A brand expert and marketing strategist, she interviews top industry thought leaders and through this, you will gain the latest insights on how to build a powerhouse brand that sells. Learn how to build a brand strategy that drives new business, uncover the white space in the market to find untapped opportunities, and craft a B2B marketing strategy that drives new leads and sales. Connect with Linda on LinkedIn: https://bit.ly/3EI2Ynh or visit www.mill.agency
The B2B BRAND180 Podcast with Linda Fanaras
Elevating Your B2B Brand Using Authority Marketing, with Frank Husmann, CEO and Founder of Maxiality
In this episode of B2B Brand180, Linda interviews Frank Husmann, CEO and Founder of Maxiality. They discuss effective branding and growth strategies in B2B, focusing on authority marketing. Frank shares his experiences as a SaaS founder and B2B tech advisor, highlighting the importance of showcasing expertise to establish industry authority. They talk about the challenges of standing out in a competitive market, building trust, and using content to develop authority. The conversation also covers offline marketing, podcasting, and the evolving role of SEO in B2B marketing. Frank offers practical advice for businesses looking to implement authority marketing strategies.
01:42 Diving Deep into Authority Marketing
05:39 The Evolution of Content in B2B Marketing
10:30 Building Authority with Unique Strategies
25:42 Leveraging Offline Tactics in a Digital World
27:31 The Future of SEO in B2B Marketing
31:31 Final Thoughts and How to Connect
More on Frank Husmann: https://www.linkedin.com/in/zinspiratie/
Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/