The B2B BRAND180 Podcast with Linda Fanaras
Tune in to the B2B BRAND180 Podcast with Linda Fanaras, CEO/Strategist! Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm, that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy.
A brand expert and marketing strategist, she interviews top industry thought leaders and through this, you will gain the latest insights on how to build a powerhouse brand that sells. Learn how to build a brand strategy that drives new business, uncover the white space in the market to find untapped opportunities, and craft a B2B marketing strategy that drives new leads and sales. Connect with Linda on LinkedIn: https://bit.ly/3EI2Ynh or visit www.mill.agency
The B2B BRAND180 Podcast with Linda Fanaras
Driving Brand Growth through Influencer Marketing, with Alessandro Bogliari, Founder & CEO of The Influencer Marketing Factory
In this episode of the B2B Brand180 podcast, Linda interviews Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory. Alessandro discusses the value of influencer marketing. Alessandro also addresses common misconceptions of influencer marketing, the significance of a data-driven approach, and the benefits of long-term partnerships with influencers.
Tune in to discover how brands can effectively leverage influencer marketing to build trust and drive growth in today's digital landscape.
02:59 Influencer Marketing Basics
05:51 B2B vs. B2C: Navigating Influencer Marketing
12:39 Success Stories and the Power of Authenticity
15:27 Building Strong Influencer-Brand Relationships
17:35 Global Growth Strategies for Influencer Marketing
20:00 Analyzing Success in Influencer Marketing Campaigns
21:43 Overcoming Challenges and Embracing Continuous Learning
23:35 Closing Remarks and Contact Information
More on Alessandro:
https://theinfluencermarketingfactory.com/
https://www.linkedin.com/in/alessandrobogliari
Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/